Hospitality Management to Welcome Foreign Guests in the Japanese Lodging Industry
This study examines the factors for attracting foreign guests in the Japanese lodging industry and discusses some measures taken for accepting foreign guests. It reviews three different accommodation providers acclaimed highly by foreign guests, Yamashiroya, Sawanoya and Fuji-Hakone Guest House, and identifies their characteristics. The common points for attracting foreign guests were: 1) making the best use of the old facilities, 2) multilingual signs, guidance and websites, 3) necessary and sufficient communication in English, 4) events and opportunities to experience Japanese culture, 5) omotenashi, warm and homely Japanese hospitality. These findings indicate that foreign guests’ dissatisfaction level can be decreased through internationalization utilizing ICT and by offering multilingual support. On the other hand, their satisfaction level can be increased by encouraging interaction with other guests and local Japanese people, providing events and opportunities to experience Japanese culture and omotenashi, home-style Japanese hospitality.
 Y. Tsuboi and K. Murayama, Inbound Tourism Theory, Japan: JTB Publishing Inc, 2018.
 Monthly hotel and ryokan magazine Eds., "Promoting the establishment of regional information distribution websites to attract foreign tourists visiting Japan, "Monthly hotel and ryokan magazine, pp.146-149, 2016 January.
 Honichi labo, "Ryokans which are left behind in attracting inbound tourists: What are the six measures they need to take immediately?" Available at https://honichi.com/news/2017/11/01/ryokanxinbound/ (accessed on August 25, 2019).
 K. Ninomiya, Reasons why a small ryokan deep in the mountains becomes fully booked by foreign guests every day, Japan: ASA Publishing Co., Ltd, 2017.
 N. Yasuda, Reasons why Sawanoya ryokan are popular among foreign tourists, Japan: Sairyusya, 2010.
 M. Takahashi, Reasons why foreign guests at Fuji-Hakone Guest House become repeater guests, Japan: ASA Publishing Co.,Ltd,