Impact of Electronic Word-of-Mouth to Consumer Adoption Process in the Online Discussion Forum: A Simulation Study
References:
[1] "DoubleClick Consumer Holiday Shopping Survey Finds the Internet
Continues to Gain Share of Holiday Spending," The Free Library. 2004.
Retrieved March 30, 2010
from http://www.thefreelibrary.com/DoubleClick Consumer Holiday
Shopping Survey Finds the Internet...-a0132601538
[2] Lazarfeld Katz , Personal Influence. Free Press. 1955.
[3] J. Arndt, "Role of product-related conversations in the diffusion of a
new product". Journal of Marketing Research, vol. 4, pp. 291-295,
1967.
[4] J.E. Engel, R.D. Blackwell, R. J. Kegerreis, "How information is used to
adopt an innovation," Journal of Advertising Research, vol. 9, 3-8. 1969.
[5] M.L. Richins, "Negative word-of-mouth by dissatisfied consumers: a
pilot study," Journal of Marketing, vol. 47, pp. 68-78. 1983.
[6] M.L. Richins, T. Root-Shaffer, "The role of involvement and opinion
leadership in consumer word-of-mouth: an implicit model made
explicit," Advances in Consumer Research, vol. 15, pp. 32-36. 1988.
[7] Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, and
Dwayne D. Gremler, "Electronic Word-Of-Mouth Via Consumer-
Opinion Platforms: What Motivates Consumers to Articulate
Themselves on the Internet?," Journal of Interactive Marketing, vol. 18,
pp. 38-52, 2004.
[8] C.M.K. Cheung, M.K.O. Lee, "Information adoption in an online
discussion forum," Proceedings of the International Joint Conference on
e-Business and Telecommunications, Barcelona, Spain, pp. 28-31 July,
2007.
[9] Nan Hu, Ling Liu, and Jennifer Zhang, "Do online Reviews Affect
Product Sales? The Role of Reviewer Characteristics and Temporal
Effects," Information Technology and Management, vol. 9, 2008
[10] E.M. Rogers, Diffusion of Innovations. The Free Press, New York. 1964.
[11] M. Kramer, Organizational Trust, pp. 82-108, 2006
[12] Xinxin Li, "Strategic Implications of Online Word of Mouth,"
unpublished doctoral dissertation, University of Pennsylvania. 2005.
[13] E M. Bass, "A new product growth for model consumer durables,"
Management Science. vol. 15, no. 5, pp. 215-227. 1969