Reference Model for the Implementation of an E-Commerce Solution in Peruvian SMEs in the Retail Sector
E-commerce is a business model that allows companies to optimize the processes of buying, selling, transferring goods and exchanging services through computer networks or the Internet. In Peru, the electronic commerce is used infrequently. This situation is due, in part to the fact that there is no model that allows companies to implement an e-commerce solution, which means that most SMEs do not have adequate knowledge to adapt to electronic commerce. In this work, a reference model is proposed for the implementation of an e-commerce solution in Peruvian SMEs in the retail sector. It consists of five phases: Business Analysis, Business Modeling, Implementation, Post Implementation and Results. The present model was validated in a SME of the Peruvian retail sector through the implementation of an electronic commerce platform, through which the company increased its sales through the delivery channel by 10% in the first month of deployment. This result showed that the model is easy to implement, is economical and agile. In addition, it allowed the company to increase its business offer, adapt to e-commerce and improve customer loyalty.
Digital Object Identifier (DOI):
 National Institute of Statistics and Informatics. (2016). Economic Sectors of Peru. Retrieved from https://www.inei.gob.pe/estadisticas/indice-tematico/economia/.
 Agencia Andina (2015). Peruvian SMEs increase their sales by 40% using the internet. Recovered from http://www.andina.com.pe/agencia/noticia-google-pymes-peruanas-incrementan-40-sus-ventas-usando-internet-553254.aspx.
 Tseng Y., Chang C. & Tseng J. 2007. Modeling and Implementation of Object-Oriented E-Commerce Platform.
 Interetail. (2016). The Retail Sector will grow up to 14% in 2017.
 Retrieved from http://www.camaralima.org.pe/repositorioaps/0/0/par/r747_2/2.pdf.
 Mario Saffirio C. (2010). Recovered from https://msaffirio.wordpress.com/2010/11/01/modelos-de-referencia-reference-models/
 Ajmal F. & Yasin N. 2012. Model for Electronic Commerce Adoption for Small and Medium Sized Enterprises.
 Kurnia S., Choudrie J. Mahbubur R. & Alzagooul B. 2015. E-commerce technology adoption: A Malaysian grocery SME retail sector study.
 Guzzo, T., Ferri F. & Grifoni P. 2016. A model of e-commerce adoption (MOCA): consumer's perceptions and behaviours.
 Nisar M. & Prabhakar G. 2017. What factors determine e-satisfaction and consumer spending in e-commerce retailing?
 Tarazona G., Gómez M & Montenegro C. 2012. Good practices for the implementation of electronic commerce in SMEs. Retrieved from https://dialnet.unirioja.es/descarga/articulo/4234909.pdf.
 Aulkemeier F., Schramm M. Iacob M. & Hillegersberg J. 2016. A Service-Oriented E-Commerce Reference Architecture.
 Ajmal F., Yasin N. & Norman A. 2017. Critical success factors influencing e-commerce adoption in SMEs: A review and model.
 Ralitza Nikolaeva, (2006),"E-commerce adoption in the retail sector: empirical insights", International Journal of Retail & Distribution Management, Vol. 34, Iss 4/5, pp. 369 – 387
 Tarazona G., Medina V & Giraldo L. 2013. Model Of Implementation Of Electronic Commerce Solutions.
 Amin M. & Hussin H. 2015. E-commerce adoption in SME Retail Sector: A conceptual model.
 Qirim Nabeel. 2007. The adoption of eCommerce communications and applications technologies in small businesses in New Zealand.
 Rahayu R. & Day J. 2015. Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia.
 Aulkemier F., Paramartha M., Iacob M. & Hillegersberg J. 2016. A pluggable service platform architecture for e-commerce.
 Alami D., Rodríguez M. & Jansen S. 2015. Relating Health to Platform Success: Exploring Three E-commerce Ecosystems.
 Lefei Li C. & Pan T. 2014. A Smart B2C e-Commerce System Based on ACP Approach.
 G2 Crowd Grid for E-Commerce platform 2016. Retrieved from https://www.g2crowd.com/grid_report/documents/e-commerce-platform-spring-2016.