Open Science Research Excellence

Open Science Index

Commenced in January 2007 Frequency: Monthly Edition: International Publications Count: 31181


Select areas to restrict search in scientific publication database:
10011678
Research on Online Consumption of College Students in China with Stimulate-Organism-Reaction Driven Model
Authors:
Abstract:
With the development of information technology in China, network consumption is becoming more and more popular. As a special group, college students have a high degree of education and distinct opinions and personalities. In the future, the key groups of network consumption have gradually become the focus groups of network consumption. Studying college students’ online consumption behavior has important theoretical significance and practical value. Based on the Stimulus-Organism-Response (SOR) driving model and the structural equation model, this paper establishes the influencing factors model of College students’ online consumption behavior, evaluates and amends the model by using SPSS and AMOS software, analyses and determines the positive factors of marketing college students’ consumption, and provides an effective basis for guiding and promoting college student consumption.
Digital Object Identifier (DOI):

References:

[1] Wu Tsinghua. Research on the Development and Marketing Strategy of Wine Industry in China (D). Xianyang: Northwest University of Agriculture and Forestry Science and Technology, 2006.
[2] P.J Peter and J.C. Olson. Consumer Behavior and Marketing Strategy (M). Boston: Homewood Irwin, 1990.
[3] Wang Hengchong. Potential Demand Analysis of Product Design (D). Hunan: Hunan University, 2009.
[4] An Xiao. An Empirical Study on College students’ Online Shopping Behavior --- Taking S University as an Example (D). Shanxi: Shanxi Normal University, 2014.
[5] Feng Xiaoning. Research on Contemporary Network Problems in China (D). Guangxi: Guangxi Normal University Press, 2012.
[6] Kartavianus Napitupulu. T. A. Determining Factors on Purchasing Decision through E-Commerce: A Structural Equations Modelling Framework (J). Procedia Engineering, 2012.
[7] Zhou Qian. Influencing factors of consumer behavior of online shopping species (J). Journal of Hubei University of Economics (Humanities and Social Sciences Edition) 2012.
[8] J. Engel, D. Kollat and R. Blackwell. Consumer Behavior (M). New York: McGraw-Hill, 1982.
[9] Liu Hao, Jiang Feng. Research on the Influencing Factors of College students’ Online Consumption Behavior (J). Market Modernization, 2010.
[10] Xiao Fengzhen. An Empirical Study on the Influencing Factors of College students’ Online Shopping (J). School of Science and Technology Management, 2011.
[11] Shi Shuzhen. An Empirical Study on the Influencing Factors of College students’ Online Consumption Behavior --- Taking Clothing Online Consumption as an Example (D). Chengdu: Southwest University of Finance and Economics, 2011
[12] Wang Xixi. Research on the Influencing Factors of Consumers' Online Shopping Behavior (D). Zhejiang University, 2002.
[13] He Haifang. Empirical study on environmental impact factors of online shopping (D). Overseas Chinese University, 2011.
[14] Fan Rongshou. Customer value in the context of online consumption and its relationship with customer satisfaction and customer loyalty (D). Hangzhou Normal University, 2012.
[15] Mehrabian A, Russell JA, An approach to environmental psychology. MIT, Cambridge,1980.
Vol:15 No:04 2021Vol:15 No:03 2021Vol:15 No:02 2021Vol:15 No:01 2021
Vol:14 No:12 2020Vol:14 No:11 2020Vol:14 No:10 2020Vol:14 No:09 2020Vol:14 No:08 2020Vol:14 No:07 2020Vol:14 No:06 2020Vol:14 No:05 2020Vol:14 No:04 2020Vol:14 No:03 2020Vol:14 No:02 2020Vol:14 No:01 2020
Vol:13 No:12 2019Vol:13 No:11 2019Vol:13 No:10 2019Vol:13 No:09 2019Vol:13 No:08 2019Vol:13 No:07 2019Vol:13 No:06 2019Vol:13 No:05 2019Vol:13 No:04 2019Vol:13 No:03 2019Vol:13 No:02 2019Vol:13 No:01 2019
Vol:12 No:12 2018Vol:12 No:11 2018Vol:12 No:10 2018Vol:12 No:09 2018Vol:12 No:08 2018Vol:12 No:07 2018Vol:12 No:06 2018Vol:12 No:05 2018Vol:12 No:04 2018Vol:12 No:03 2018Vol:12 No:02 2018Vol:12 No:01 2018
Vol:11 No:12 2017Vol:11 No:11 2017Vol:11 No:10 2017Vol:11 No:09 2017Vol:11 No:08 2017Vol:11 No:07 2017Vol:11 No:06 2017Vol:11 No:05 2017Vol:11 No:04 2017Vol:11 No:03 2017Vol:11 No:02 2017Vol:11 No:01 2017
Vol:10 No:12 2016Vol:10 No:11 2016Vol:10 No:10 2016Vol:10 No:09 2016Vol:10 No:08 2016Vol:10 No:07 2016Vol:10 No:06 2016Vol:10 No:05 2016Vol:10 No:04 2016Vol:10 No:03 2016Vol:10 No:02 2016Vol:10 No:01 2016
Vol:9 No:12 2015Vol:9 No:11 2015Vol:9 No:10 2015Vol:9 No:09 2015Vol:9 No:08 2015Vol:9 No:07 2015Vol:9 No:06 2015Vol:9 No:05 2015Vol:9 No:04 2015Vol:9 No:03 2015Vol:9 No:02 2015Vol:9 No:01 2015
Vol:8 No:12 2014Vol:8 No:11 2014Vol:8 No:10 2014Vol:8 No:09 2014Vol:8 No:08 2014Vol:8 No:07 2014Vol:8 No:06 2014Vol:8 No:05 2014Vol:8 No:04 2014Vol:8 No:03 2014Vol:8 No:02 2014Vol:8 No:01 2014
Vol:7 No:12 2013Vol:7 No:11 2013Vol:7 No:10 2013Vol:7 No:09 2013Vol:7 No:08 2013Vol:7 No:07 2013Vol:7 No:06 2013Vol:7 No:05 2013Vol:7 No:04 2013Vol:7 No:03 2013Vol:7 No:02 2013Vol:7 No:01 2013
Vol:6 No:12 2012Vol:6 No:11 2012Vol:6 No:10 2012Vol:6 No:09 2012Vol:6 No:08 2012Vol:6 No:07 2012Vol:6 No:06 2012Vol:6 No:05 2012Vol:6 No:04 2012Vol:6 No:03 2012Vol:6 No:02 2012Vol:6 No:01 2012
Vol:5 No:12 2011Vol:5 No:11 2011Vol:5 No:10 2011Vol:5 No:09 2011Vol:5 No:08 2011Vol:5 No:07 2011Vol:5 No:06 2011Vol:5 No:05 2011Vol:5 No:04 2011Vol:5 No:03 2011Vol:5 No:02 2011Vol:5 No:01 2011
Vol:4 No:12 2010Vol:4 No:11 2010Vol:4 No:10 2010Vol:4 No:09 2010Vol:4 No:08 2010Vol:4 No:07 2010Vol:4 No:06 2010Vol:4 No:05 2010Vol:4 No:04 2010Vol:4 No:03 2010Vol:4 No:02 2010Vol:4 No:01 2010
Vol:3 No:12 2009Vol:3 No:11 2009Vol:3 No:10 2009Vol:3 No:09 2009Vol:3 No:08 2009Vol:3 No:07 2009Vol:3 No:06 2009Vol:3 No:05 2009Vol:3 No:04 2009Vol:3 No:03 2009Vol:3 No:02 2009Vol:3 No:01 2009
Vol:2 No:12 2008Vol:2 No:11 2008Vol:2 No:10 2008Vol:2 No:09 2008Vol:2 No:08 2008Vol:2 No:07 2008Vol:2 No:06 2008Vol:2 No:05 2008Vol:2 No:04 2008Vol:2 No:03 2008Vol:2 No:02 2008Vol:2 No:01 2008
Vol:1 No:12 2007Vol:1 No:11 2007Vol:1 No:10 2007Vol:1 No:09 2007Vol:1 No:08 2007Vol:1 No:07 2007Vol:1 No:06 2007Vol:1 No:05 2007Vol:1 No:04 2007Vol:1 No:03 2007Vol:1 No:02 2007Vol:1 No:01 2007