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Commenced in January 2007 Frequency: Monthly Edition: International Publications Count: 30225

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Review of Models of Consumer Behaviour and Influence of Emotions in the Decision Making
In order to begin the process of studying the task of making consumer decisions, the main decision models must be analyzed. The objective of this task is to see if there is a presence of emotions in those models, and analyze how authors that have created them consider their impact in consumer choices. In this paper, the most important models of consumer behavior are analysed. This review is useful to consider an unproblematic background knowledge in the literature. The order that has been established for this study is chronological.
Digital Object Identifier (DOI):


[1] Alonso Rivas, Javier (1999). Comportamiento del consumidor: decisiones y estrategia de marketing. ESIC.
[2] Bagozzi, R.P., Gopinath, M. y Nyer, P.U. (1999). The role of emotions in Marketing. Journal of the Academic in Marketing Science. Spring. Pgs. 184-206.
[3] Bechara, A., Tranel, D., Damasio, H., Adolphs R., Rockland, C. y Damasio, A. (1995). Double dissociation of conditioning and declarative knowledge relative to the amygdala and hippocampus in humans. Science, 267, pgs. 115-1118.
[4] Bettman James R. (1979): An Information processing theory of consumer choice. Journal of Marketing, Vol. 43 No. 3 pp. 124-126.
[5] Cannon, W.B. (1910). A Laboratory Course in Physiology.
[6] Damasio, A. (1994): Descartes´ Error: Emotion, Reason and The Human Brain. Ed. Crítica.
[7] Damasio, A. (1999): The Feeling of What Happens: Body and Emotion in the Making of Consciousness. Ed. Crítica.
[8] Damasio, A. (2003): Looking for Spinoza: Joy, Sorrow, and the Feeling Brain. Ed: Crítica.
[9] Darwin C. (1859): Origin of species. Editorial EDAF.
[10] Engel J.F. Kollat D.T. and Blackwell R.D. (1968): Consumer behaviour. Ed. New York
[11] Etzioni, A. (1988) Normative-affective factors: toward a new decision-making model. Journal of Economic-Psychology, vol 9, pp. 125-150.
[12] Evans D. (2001): Emotion: Science of feeling. Editorial Taurus.
[13] Finucane M.L., Alhakami A., Slovic P. Y Johnson S.M. (2000): The affect heuristic in Judgments of Risks and Benefits. Journal of behavioral Decision making. Jan/Mar;13,1 pp. 1-17.
[14] Finucane M.L., Peters E. y Slovic P., (1988): Judgment and decision making: the dance of affect and reason. Emerging perspectives on Judgment and Decision Research. Cambridge University Press pp. 327-364.
[15] Fischhoff B., Slovic P. y Lichtenstein, S. (1988): Knowing what you want: Measure labile values. Cambridge University Press pp. 398-421.
[16] Hensman A. Sadler-Smith E. (2011). Intuitive decision making in banking and finance. European Management Journal 29, 51– 66.
[17] Howard J.A. (1989). Consumer behavior in Marketing Strategy. Prentice Hall. Englewood Cliffs. New Jersey.
[18] Howard J.A. and Sheth. J.N. (1969): The theory of buyer behavior. Ed. Nueva Cork.
[19] Hsee, C.K. (1998). Less is Better: when low-value optons are valued more highly than high-value options. Journal of Behavioral Decision Making. Vol 11, pp. 107-121.
[20] James, William (1890). Principles of psychology. Alianza editorial.
[21] Kendal, A. Bloom E.D. y Montgomery H. (1997). Perspectives and emotions in personal decision making. Cognitive models and explanations. pp. 73-89.
[22] LeDoux J. (1999): Emotional brain. Editorial Planeta.
[23] LeDoux J. (2000): Emotion circuits in the brain. Annual Rev. Neurosci. pp. 155-184.
[24] León O. G. (1999) Value-focused thinking versus alternative-focused thinking effects on generation of objectives. Organizational behavior and Human Decision Processes. Vol 80, nº3. December, pp. 213-227.
[25] López, M. A. (2016). The Functional Magnetic Resonance Imaging and the Consumer Behaviour: Reviewing Recent Research. World Academy of Science, Engineering and Technology. Vol:10 No:04 2016
[26] López, M. A. (2016). The Role of Emotions in the Consumer: Theoretical Review and Analysis of Components. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10(3), 890-894.
[27] López, M. A., López, M. F. B., & Ayala, V. M. (2016). Neuromarketing: Discovering the Somathyc Marker in the Consumers Brain. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 10(2), 503-509.
[28] Mackie D. Y Worth L. (1989): Processing deficits and the mediation of positive affect in persuasion. Journal of personality and Social Psychology, 57, pp. 27-40.
[29] Morris J.S., Ohman A. y Dolan R.J. (1998). Conscious and unconscious emotional learning in the human amygdala. Nautre, 393/6684 pp. 467-470.
[30] Nicosia F.M. (1966): Consumer Decision Processes: Marketing and Advertising Implications. Prentice.
[31] Phillips M.L., Drevets WC., Rauch S.L., y Lane R. (2003). Neurobiology of Emotion Perception I: The Neural Basis of Normal Emotion Perception. Biol psychiatry.;54:504–514
[32] Rangel A., Camerer C. & Montague P.R. (2008). A framework for studying the neurobiology of value-based decision making. Nature reviews. Neuroscience 9, no. 7: 545-56. doi:10.1038/nrn2357.
[33] Schneider J.A. y Barnes. L.L. (2003): What do people really want? Goals and context in Decision Making. Emerging perspectives on Judgment and Decision Research. Cambridge University Press pp. 394-427.
[34] Svenson, O. (2003). Values, affect and processes in Human Decision Making. A differentiation and consolidation theory perspective. Emerging perspectives on Judgment and Decision Research. Cambridge University Press pp. 287-326.
[35] Westbrook R. A. and Oliver R. L. (1991): The dimensionality of Consumption Emotion patterns and consumer satisfaction. Journal of Consumer Research, 18,1 pp. 84-91.
[36] Zajonc R. (1980): Feeling and thinking: Preferences need no inferences. American Psychologist, 35, pp. 151-175.
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