Dann, Stephen and Dann, Susan. “E-Marketing: Theory and
Application.” London, U.K: Palgrave Macmillan Publisher, 2011.
 Kotler, P. and Keller K. “Marketing Management.” Pearson Publisher,
14th ed. 2012.
 Stelzner M. Social Media Marketing Industry Report, “How Marketers
are using social media to grow their businesses”, Social Media
Examiner, May, 2014.
 Linnell N. Social Media Influence on Consumer Behavior, Search
Engine Watch, May 3, 2010.
 Gillin P. The New Influencers: A Marketer's Guide to the New Social
Media, Quill Driver Books Publisher, 2007.
 Mersey R., Malthouse, E. C., Calder, B. J. Engagement with online
media. Journal of Media Business Studies, 7(2), 2010.
 Zarrella, D. The Social Media Marketing Book. Sebastopol, CA:
O’Reilly Media Inc. 2010.
 Beese, J. Social Network influence 74% of consumers buying decisions
Retrieved from http://sproutsocial.com/insights/social-networksinfluence-
 Nielsen Survey, Consumers State of the media –The Social Media
 Swift A. Americans Say Social Media Have Little Sway on Purchases,
Gallup Economy, June 23, 2014.
 The Georgian Advertising Market. Transparency International Georgia
Report, Tbilisi, June 2013.
 Facebook Pages in Georgia. Socialbakers Social Media Report, April,
 Social Media Statistics, GEO Supporter January, 2015.
 Tsuladze, l. Social Media Development Tendencies in Georgia – Power
of the Real Virtual? (qualitative Report) TSU Tbilisi, 2012
 Reijonen, H. So all SMEs Practices Same Kind of Marketing? Journal of
Small Business and enterprise Development, 17(2) 279-293, 2010.
 Fagan, I. Social Media Marketing for Small Business, blogs. sales
 Malhotra N. “Marketing Research: an Applied Orientation”, 4th ed.,
Upper Saddle River, NJ: Prentice Hall“, 2002.
 Shama Kabani The Zen of Social Media Marketing: an easier way to
build credibility, generate buzz and increase revenue, Ben Bella Books,