The Current Status of Middle Class Internet Use in China: An Analysis Based on the Chinese General Social Survey 2015 Data and Semi-Structured Investigation
In today's China, the well-educated middle class, with stable jobs and above-average income, are the driving force behind its Internet society. Through the analysis of data from the 2015 Chinese General Social Survey and 50 interviewees, this study investigates the current situation of this group’s specific internet usage. The findings of this study demonstrate that daily life among the members of this socioeconomic group is closely tied to the Internet. For Chinese middle class, the Internet is used to socialize and entertain self and others. It is also used to search for and share information as well as to build their identities. The empirical results of this study will provide a reference, supported by factual data, for enterprises seeking to target the Chinese middle class through online marketing efforts.
 X. H. Zhou, ed. Survey of Middle Class in China. Beijing: Social Sciences Academic Press, 2005. (In Chinese)
 M. Castells, The Rise of the Network Society: The Information Age: Economy, Society and Culture. Oxford: John Wiley & Sons, 2000
 N. Zillien and E. Hargittai, “Digital distinction: Status-specific types of Internet usage,” Soc. Sci. Q., vol. 90, no. 2, pp. 274–291, Jun. 2009.
 D. Wall, Crime and the Internet. London: Routledge, 2001.
 M. Hindman, The Myth of Digital Democracy. Princeton, NJ: Princeton University Press, 2008.
 T. Rasmussen, Personal Media and Everyday life: A Networked Lifeworld. Houndstoke: Palgrave-Macmillan, 2014.
 L. R. Li and M.H. Yuan, “Basic pattern and situation of Chinese network media.” Shanghai Journalism Review, vol. 1, pp. 44–49, 2017. (In Chinese)
 W. Meng, “Ideological characteristics and network clustering of the middle class in China.” People's Tribune, vol. 36, pp. 104–106, 2016. (In Chinese)
 W. Zheng and L. R Li, “A study on the role and status of middle-income groups in China's network society.” Modern Communication, vol. 1, pp. 92–95, 2018. (In Chinese)
 “The 43rd statistical report on Internet development in China” http://www.cac.gov.cn/2019-02/28/c_1124175677.htm (In Chinese)
 Zhang Yi. (2016). “Internet society has a higher degree of gentrification to enjoy the main voice”. http://www.dzwww.com/xinwen/guoneixinwen/201612/t20161226_15340347.htm (In Chinese)
 Chinese General Social Survey (CGSS2015) Renmin University of China. 2015. http://cgss.ruc.edu.cn/index.php?r=index/artabout&aid=31(In Chinese).
 iResearch. (2018). “2018 New Middle Class Life Attitude and Network Financial Security Behavior - Research Report.” http://report.iresearch.cn/report/201801/3127.shtml (In Chinese)
 People's Daily Online. (2015). “National per capita disposable income in 2014.” http://society.people.com.cn/n/2015/0120/c1008-26416468.html. (In Chinese)