Open Science Research Excellence

ICHMMDM 2020 : International Conference on Hospitality Marketing Management and Destination Marketing

Prague, Czechia
March 19 - 20, 2020

Call for Papers

ICHMMDM 2020 : International Conference on Hospitality Marketing Management and Destination Marketing is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Hospitality Marketing Management and Destination Marketing. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Hospitality marketing
  • Hospitality marketing management
  • Hospitality consumer behavior
  • Destination marketing
  • Dynamics in travel decisions
  • The functions of marketing
  • Hospitality services marketing
  • Service quality
  • Service trends
  • Customer satisfaction
  • Behavior of hospitality consumers
  • Consumer decision-making model
  • Consumer problem solving processes
  • Market segmentation and positioning
  • Marketing planning and information
  • Developing a marketing plan
  • Information systems for marketing decisions
  • Developing new products and services
  • Marketing channels
  • Electronic commerce
  • Marketing strategies
  • Needs, behavior and demographics
  • Promotion and advertising
  • Safety and security of foreign tourists
  • Product design, distribution, promotion and pricing
  • E-travel marketing
  • Industry trends
  • Travel agents and sites