Open Science Research Excellence

ICIMA 2020 : International Conference on Internet Marketing and Analytics

Istanbul, Turkey
April 24 - 25, 2020

Call for Papers

ICIMA 2020 : International Conference on Internet Marketing and Analytics is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Internet Marketing and Analytics. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Internet marketing
  • Social media marketing
  • Website effectiveness
  • Traffic generation
  • Contact management
  • Email marketing
  • Business in social networking websites
  • Social customer relationship management
  • Business through mobile phones
  • Strategies in social media marketing
  • Public relations and social media marketing
  • Benefits of internet marketing
  • Implications of internet marketing on traditional advertising
  • The impacts of social media marketing on economy
  • Advertising on the net, internet branding, security/privacy issues
  • Agency relationship management, customer relationship management
  • B2B marketplace, channel management, collaborative marketing
  • Consumer behavior and loyalty
  • Creativity in web marketing and advertising
  • Direct marketing, effectiveness in marketing and advertising
  • E-service management, online community management, social marketing
  • Ethics in marketing and advertising
  • Globalization and international marketing
  • Marketing resources management, customer asset management
  • Innovation and new product development
  • Knowledge management, market intelligence analysis, marketing research/strategies
  • Migration from marketplace to market space
  • Product evaluation, pricing strategies, promotion, public relations, sales management
  • Service marketing/trust on the net, service/product quality/management