Open Science Research Excellence

ICSMMMS 2020 : International Conference on Social Media Marketing and Marketing Strategies

Istanbul, Turkey
April 24 - 25, 2020

Conference Code: 20TR04ICSMMMS

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICSMMMS 2020 has teamed up with the Special Journal Issue on Social Media Marketing and Marketing Strategies. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   March 17, 2020
Notification of Acceptance/Rejection   March 31, 2020
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   March 25, 2020
Conference Dates   April 24 - 25, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Anti-Social Media: Implications of Social Media in the Form of Stressors on Our Daily Lives
Aimen Batool Bint-E-Rashid, Huma Irfan
2) Stop Texting While Learning: A Meta-Analysis of Social Networks Use and Academic Performances
Proud Arunrangsiwed, Sarinya Kongtieng
3) Analyzing the Perception of Social Networking Sites as a Learning Tool among University Students: Case Study of a Business School in India
Bhaskar Basu
4) The Strategy of the Innovation Alliance in Higher Education
Juha Kettunen
5) Development of an Attitude Scale Towards Social Networking Sites
Münevver Başman, Deniz Gülleroğlu
6) Co-Authorship Networks of Scientific Collaboration
Juha Kettunen
7) Using Facebook as an Alternative Learning Tool in Malaysian Higher Learning Institutions: A Structural Equation Modeling Approach
Ahasanul Haque, Abdullah Sarwar, Khaliq Ahmad
8) Analysis of Spamming Threats and Some Possible Solutions for Online Social Networking Sites (OSNS)
Dilip Singh Sisodia, Shrish Verma
9) Social Network Analysis & Information Disclosure: A Case Study
Shilpi Sharma, J. S. Sodhi
10) Relationship between Facebook Usage and the Student Engagement of Sri Lankan Management Undergraduates
L. C. H. Jayarathna, W. M. N. Fernando
11) Motivations for Using Social Networking Sites by College Students for Educational Purposes
Kholoud H. Al-Zedjali, Abir S. Al-Harrasi, Ali H. Al-Badi
12) Consumer Online Shopping Behavior: The Effect of Internet Marketing Environment, Product Characteristics, Familiarity and Confidence, and Promotional Offer
Norazah Mohd Suki, Norbayah Mohd Suki
13) Is the use of Social Networking Sites Correlated with Internet Addiction? Facebook Use among Taiwanese College Students
Sen-Chi Yu, Wei-Hsin Hsu, Min-Ning Yu, Hao-Yi Hsu
14) Communicating a Mega Sporting Event in a Social Network Environment
Charmaine du Plessis

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