Open Science Research Excellence

ICSMMP 2020 : International Conference on Strategic Market Management and Planning

Istanbul, Turkey
April 24 - 25, 2020

Conference Code: 20TR04ICSMMP

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICSMMP 2020 has teamed up with the Special Journal Issue on Strategic Market Management and Planning. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   March 17, 2020
Notification of Acceptance/Rejection   March 31, 2020
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   March 25, 2020
Conference Dates   April 24 - 25, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) A Corpus-Based Approach to Understanding Market Access in Fisheries and Aquaculture: A Systematic Literature Review
Cheryl Marie Cordeiro
2) The Effects of Distribution Channels on the Selling Prices of Hotels in Time of Crisis
Y. Yılmaz, C. Ünal, A. Dursun
3) Digital Marketing Maturity Models: Overview and Comparison
Elina Bakhtieva
4) Analyzing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia
Valentina Piric, Maja Martinovic, Zoran Barac
5) The Effect of Brand Mascots on Consumers' Purchasing Behaviors
Isari Pairoa, Proud Arunrangsiwed
6) The Influence of National Culture on Consumer Buying Behaviour: An Exploratory Study of Nigerian and British Consumers
Mohamed Haffar, Lombe Ngome Enongene, Mohammed Hamdan, Gbolahan Gbadamosi
7) Review of Models of Consumer Behaviour and Influence of Emotions in the Decision Making
Mikel Alonso López
8) An Extended Eclectic Paradigm of Dunning: Impact of New International Business Processes
D. de Matías Batalla
9) The Influence of National Culture on Business Negotiations: An Exploratory Study of Venezuelan and British Managers
Mohamed Haffar, Loredana Perez
10) Crossing Borders: In Research and Business Communication
E. Podhovnik
11) Application of Customer Relationship Management Systems in Business: Challenges and Opportunities
K. Liagkouras, K. Metaxiotis
12) Integrated Marketing Communication to Influencing International Standard Energy Economy Car Buying Decision of Consumers in Bangkok
Pisit Potjanajaruwit
13) The Relationships between Market Orientation and Competitiveness of Companies in Banking Sector
P. Jangl, M. Mikuláštík
14) Viral Advertising: Popularity and Willingness to Share among the Czech Internet Population
Martin Klepek
15) Effective Communication with the Czech Customers 50+ in the Financial Market
K. Matušínská, H. Starzyczná, M. Stoklasa

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