Open Science Research Excellence

ICMMA 2020 : International Conference on Multichannel Marketing Applications

Copenhagen, Denmark
July 15 - 16, 2020

Conference Code: 20DK07ICMMA

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICMMA 2020 has teamed up with the Special Journal Issue on Multichannel Marketing Applications. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 15, 2020
Notification of Acceptance/Rejection   June 30, 2020
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   June 18, 2020
Conference Dates   July 15 - 16, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Strategic Engine Model: Redefined Strategy Structure, as per Market-and Resource-Based Theory Application, Tested in the Automotive Industry
Krassimir Todorov
2) Business Process Management and Organizational Culture in Big Companies: Cross-Country Analysis
Dalia Suša Vugec
3) Negotiating Across Cultures: The Case of Hungarian Negotiators
Júlia Szőke
4) Using Business Intelligence Capabilities to Improve the Quality of Decision-Making: A Case Study of Mellat Bank
Jalal Haghighat Monfared, Zahra Akbari
5) Branding Good Corporate Governance: A Pathway to Strengthen Investors’ Perception and Brand Equity
Azaz Zaman, Imtiaz Uddin Chowdhury, Mohammad Shariful Islam
6) Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani
7) Managing Business Processes in the Age of Digital Transformation: A Literature Review
Ana-Marija Stjepić, Dalia Suša Vugec
8) Quality as an Approach to Organizational Change and Its Role in the Reorganization of Enterprises: Case of Four Moroccan Small and Medium-Sized Enterprises
A. Boudiaf
9) Technology, Organizational and Environmental Determinants of Business Intelligence Systems Adoption in Croatian SME: A Case Study of Medium-Sized Enterprise
Ana-Marija Stjepić, Luka Sušac, Dalia Suša Vugec
10) A Corpus-Based Approach to Understanding Market Access in Fisheries and Aquaculture: A Systematic Literature Review
Cheryl Marie Cordeiro
11) Corporate Social Responsibility Disclosure, Tax Aggressiveness and Sustainability Report Assurance: Evidence from Thailand
Eko Budi Santoso, Kazia Laturette, Stanislaus Adnanto Mastan
12) Bank Loans and the Business Cycle: The Case of the Czech Republic
Libena Cernohorska, Jan Cernohorsky
13) Application of Western and Islamic Philosophy to Business Ethics
Elmamy Ahmedsalem
14) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and Organizations
Gholamreza Momenzadeh, Forough Nematolahi
15) The Role of Business Process Management in Driving Digital Transformation: Insurance Company Case Study
Dalia Suša Vugec, Ana-Marija Stjepić, Darija Ivandić Vidović

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