Open Science Research Excellence

ICMMR 2020 : International Conference on Marketing Management and Research

Copenhagen, Denmark
July 15 - 16, 2020

Conference Code: 20DK07ICMMR

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICMMR 2020 has teamed up with the Special Journal Issue on Marketing Management and Research. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 15, 2020
Notification of Acceptance/Rejection   June 30, 2020
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   June 18, 2020
Conference Dates   July 15 - 16, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Predicting the Success of Bank Telemarketing Using Artificial Neural Network
Mokrane Selma
2) The Current Status of Middle Class Internet Use in China: An Analysis Based on the Chinese General Social Survey 2015 Data and Semi-Structured Investigation
Abigail Qian Zhou
3) A Literature Review on the Effect of Industrial Clusters and the Absorptive Capacity on Innovation
Enrique Claver Cortés, Bartolomé Marco Lajara, Eduardo Sánchez García, Pedro Seva Larrosa, Encarnación Manresa Marhuenda, Lorena Ruiz Fernández, Esther Poveda Pareja
4) Facilitation of Digital Culture and Creativity through an Ideation Strategy: A Case Study with an Incumbent Automotive Manufacturer
K. Ö. Kartal, L. Maul, M. Hägele
5) The Effect of Foreign Owned Firms and Licensed Manufacturing Agreements on Innovation: Case of Pharmaceutical Firms in Developing Countries
Ilham Benali, Nasser Hajji, Nawfal Acha
6) Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani
7) Assessing Innovation Activity in Mexico and South Korea: An Econometric Approach
Mario Gómez, Won Ho Kim, Ángel Licona, José Carlos Rodríguez
8) Reducing Later Life Loneliness: A Systematic Literature Review of Loneliness Interventions
Dhruv Sharma, Lynne Blair, Stephen Clune
9) The Keys to Innovation: Defining and Evaluating Attributes that Measure Innovation Capabilities
Mohammad Samarah, Benjamin Stark, Jennifer Kindle, Langley Payton
10) Technology Assessment: Exploring Possibilities to Encounter Problems Faced by Intellectual Property through Blockchain
M. Ismail, E. Grifell-Tatjé, A. Paz
11) A Conceptual Analysis of Teams’ Climate Role in the Intrapreneurial Process
Georgia C. Kosta, Christos S. Nicolaidis
12) The Effects of Distribution Channels on the Selling Prices of Hotels in Time of Crisis
Y. Yılmaz, C. Ünal, A. Dursun
13) The Role of Branding for Success in the Georgian Tea Market
Maia Seturi, Tamari Todua
14) Transferring of Digital DIY Potentialities through a Co-Design Tool
Marita Canina, Carmen Bruno
15) The Non-Stationary BINARMA(1,1) Process with Poisson Innovations: An Application on Accident Data
Y. Sunecher, N. Mamode Khan, V. Jowaheer

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