Open Science Research Excellence

ICIMA 2020 : International Conference on Interactive Marketing Applications

London, United Kingdom
July 23 - 24, 2020

Conference Code: 20UK07ICIMA

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICIMA 2020 has teamed up with the Special Journal Issue on Interactive Marketing Applications. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 15, 2020
Notification of Acceptance/Rejection   June 30, 2020
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   June 23, 2020
Conference Dates   July 23 - 24, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Improving Fake News Detection Using K-means and Support Vector Machine Approaches
Kasra Majbouri Yazdi, Adel Majbouri Yazdi, Saeid Khodayi, Jingyu Hou, Wanlei Zhou, Saeed Saedy
2) The Strategic Engine Model: Redefined Strategy Structure, as per Market-and Resource-Based Theory Application, Tested in the Automotive Industry
Krassimir Todorov
3) Students’ Perceptions of the Use of Social Media in Higher Education in Saudi Arabia
Omar Alshehri, Vic Lally
4) Sharing Tourism Experience through Social Media: Consumer's Behavioral Intention for Destination Choice
Mohammad Tipu Sultan, Farzana Sharmin, Ke Xue
5) Business Process Management and Organizational Culture in Big Companies: Cross-Country Analysis
Dalia Suša Vugec
6) An Analysis of Language Borrowing among Algerian University Students Using Online Facebook Conversations
Messaouda Annab
7) Negotiating Across Cultures: The Case of Hungarian Negotiators
Júlia Szőke
8) Using Business Intelligence Capabilities to Improve the Quality of Decision-Making: A Case Study of Mellat Bank
Jalal Haghighat Monfared, Zahra Akbari
9) Branding Good Corporate Governance: A Pathway to Strengthen Investors’ Perception and Brand Equity
Azaz Zaman, Imtiaz Uddin Chowdhury, Mohammad Shariful Islam
10) Attitude towards the Consumption of Social Media: Analyzing Young Consumers’ Travel Behavior
Farzana Sharmin, Mohammad Tipu Sultan, Benqian Li
11) Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani
12) Managing Business Processes in the Age of Digital Transformation: A Literature Review
Ana-Marija Stjepić, Dalia Suša Vugec
13) Quality as an Approach to Organizational Change and Its Role in the Reorganization of Enterprises: Case of Four Moroccan Small and Medium-Sized Enterprises
A. Boudiaf
14) Technology, Organizational and Environmental Determinants of Business Intelligence Systems Adoption in Croatian SME: A Case Study of Medium-Sized Enterprise
Ana-Marija Stjepić, Luka Sušac, Dalia Suša Vugec
15) A Corpus-Based Approach to Understanding Market Access in Fisheries and Aquaculture: A Systematic Literature Review
Cheryl Marie Cordeiro

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