Open Science Research Excellence

ICIMA 2020 : International Conference on Internet Marketing and Advertising

Amsterdam, The Netherlands
August 6 - 7, 2020

Call for Papers

ICIMA 2020 : International Conference on Internet Marketing and Advertising is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Internet Marketing and Advertising. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Advertising on the Net, internet branding, security/privacy issues
  • Agency relationship management, customer relationship management
  • B2B marketplace, channel management, collaborative marketing
  • Consumer behaviour and loyalty
  • Creativity in Web marketing and advertising
  • Direct marketing, effectiveness in marketing and advertising
  • E-service management, online community management, social marketing
  • Ethics in marketing and advertising
  • Globalisation and international marketing
  • Marketing resources management, customer asset management
  • Innovation and new product development
  • Knowledge management, market intelligence analysis, marketing research/strategies
  • Migration from marketplace to marketspace
  • Product evaluation, pricing strategies, promotion, public relations, sales management
  • Service marketing/trust on the Net, service/product quality/management