ICABMSM 2021 : International Conference on Account-Based Marketing and Sales Management is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Account-Based Marketing and Sales Management. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
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Account-based marketing
Its differences with traditional business marketingAccount-based marketing strategies for businessAccount-based measurement and managementThe roles of sales and marketing teamsAccount-based marketing and the IT industryClient-centricity and insightMarketing and sales partnershipReputation, relationships and growth