Open Science Research Excellence

ICABMSM 2021 : International Conference on Account-Based Marketing and Sales Management

Berlin, Germany
May 20 - 21, 2021

Call for Papers

ICABMSM 2021 : International Conference on Account-Based Marketing and Sales Management is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Account-Based Marketing and Sales Management. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Account-based marketing
  • Its differences with traditional business marketing
  • Account-based marketing strategies for business
  • Account-based measurement and management
  • The roles of sales and marketing teams
  • Account-based marketing and the IT industry
  • Client-centricity and insight
  • Marketing and sales partnership
  • Reputation, relationships and growth