Open Science Research Excellence

ICPMBD 2021 : International Conference on Performance Marketing and Business Development

Prague, Czechia
September 6 - 7, 2021

Call for Papers

ICPMBD 2021 : International Conference on Performance Marketing and Business Development is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Performance Marketing and Business Development. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Performance marketing
  • Performance-based marketing
  • Performance-based advertising
  • High-performance marketing
  • Data-driven performance marketing
  • Performance marketing strategies for business
  • Online and digital performance marketing and advertising
  • Performance assessment, analysis, evaluation and management
  • Advantages and disadvantages of performance marketing
  • Data analytics for performance marketing
  • Business informatics for performance marketing