Open Science Research Excellence

ICPMM 2022 : International Conference on Promotional Marketing and Management

Vienna, Austria
June 21 - 22, 2022

Call for Papers

ICPMM 2022 : International Conference on Promotional Marketing and Management is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Promotional Marketing and Management. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Promotional marketing
  • Promotional marketing and advertising
  • Data-driven promotional marketing
  • Promotional marketing strategies for business
  • Advantages and disadvantages of promotional marketing
  • Decision making technologies for promotional marketing
  • The impacts of promotions on customer behaviors
  • Brand management with promotions
  • Promotional products