Open Science Research Excellence

ICFACI 2022 : International Conference on Fashion Advertising and Consumption Involvement

Tbilisi, Georgia
October 4 - 5, 2022

Call for Papers

ICFACI 2022 : International Conference on Fashion Advertising and Consumption Involvement is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Fashion Advertising and Consumption Involvement. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
  • Fashion advertising
  • Fashion advertising and promotion
  • Psychosocial strategies for fashion advertising
  • Purchase decision, advertising and consumption involvement in fashion clothing
  • Fashion advertising across cultures
  • Brand image preference
  • Fashion advertising strategy
  • Gender in magazine advertising
  • Fashion marketing and advertising
  • New trends in fashion consumption
  • Integrated communication
  • Brand design
  • Media planning
  • Non-conventional fashion communication
  • Public relations, fashion shows and events
  • The impact of the strategic advertising on luxury fashion brands
  • Racial and gender biases in magazine advertising