ICABRM 2022 : International Conference on Advances in Business Relationship Management is the premier interdisciplinary platform for the presentation of new advances and research results in the fields of Advances in Business Relationship Management. The conference will bring together leading academic scientists, researchers and scholars in the domain of interest from around the world. Topics of interest for submission include, but are not limited to:
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Business relationship management
Principles of business relationship management and marketingCustomer value and selectionStrategies of business relationship managementInstruments of business relationship managementCustomer relationship managementBusiness relationship management lifecyclesBusiness value realizationBusiness dynamicsMeasurement and analysisPurpose, reputation and trustGovernance, boundaries, exchange and reciprocity